Having tracked and monitored our target audience and respective engagement across other social media platforms, a decision was made to focus on Linkedin as the most effective way to grow the BWF profile.

82 pieces of coverage reaching a readership of approx 5.8 million

Several thought leadership articles were published in 2024, with topics covering:

Thought leadership articles covering

Looking beyond the misconceptions - BWF report 2023

Ensuring fire safety assurance through third-party certification

Tackling barriers to retrofit solutions and preservations

Championing fire door safety best practice